NiTEO™ is a growing portfolio of high-efficacy brands serving the Homecare and Automotive segments — sold through leading national retailers across North America and trusted by millions of consumers.
NiTEO™ is a growing portfolio of category-defining, high-efficacy brands serving the Homecare and Automotive segments. The portfolio spans odor elimination, stain removal, household cleaning, fabric care, and automotive appearance and maintenance.
Our products are sold through leading national retailers throughout North America and trusted by millions of consumers — and their quality is attested by the homeowners, professional mechanics, detailers and enthusiasts who reach for them every day.
NiTEO™ is committed to delivering products with unsurpassed performance. With a heritage in performance chemistry and a focus on brand-led growth, we combine formulation expertise, operational scale, and consumer insight to unlock long-term value across categories — while honoring the rich heritage of every company in the portfolio.
Fully compliant OSHA, PSM/RMP facilities across Texas, Missouri, and Mississippi.
Scaled distribution center processes orders within 48 hours, supplying retailers and distributors globally.
In-house capabilities develop new formulations across brands, managing robust multi-year innovation pipelines.
Experience across large global retailers, distributors, and scaled car wash operators.
Expertise across core digital shopping platforms and media to drive profitable growth.
In-house team manages end-to-end marketing planning and execution.
Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries in which the principals of the firm have significant operating and investing experience. Highlander Partners employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions. Additional information about Highlander at www.highlander-partners.com.
A leader in Air Sanitizers and Odor Elimination.
Instant carpet and upholstery spot removers, trusted for 50 years.
Fabric care and ironing essentials that keep wardrobes crisp. Since 1887.
Gentle, effective household cleansers with a heritage since 1886.
Leather cleaning, conditioning and restoration products.
Crisp finishes for clothing, quilting and crafting.
Crisp, Clean, Quality fabric care since 1887.
Products to clean, polish, and restore metal surfaces.
Automotive system fluids, maintenance and winter chemicals.
Iconic automotive maintenance products, above and below the hood.
Industry's leading manufacturer of professional automotive reconditioning products.
Engine flush and automotive maintenance chemicals.
Leading car wash chemical supplier that provides effective, reliable and customizable chemistry to operators across the country.
Automotive maintenance and specialty chemicals.
Automotive washing and detailing products.
Automotive wax products.
Automotive painted surface restoration products.
Quality car wash and detailing products with advanced chemistry and consistent performance to deliver a better clean.
Whether you're a retail partner, a brand owner exploring a new home for your business, or talent looking to grow with us — we'd love to hear from you.