Niteo Products

Revision effective and last updated on June 30, 2020.



Thank you for your trust in Niteo Products, operating under its family of brands that include Valvoline, Pyroil, Car Brite, Hi-Tech, Cyclo, Rain Dance, Trans-Mate and AP Formulators, (“Niteo,” “we,” “us,” or “our”) and for taking the time to read our Privacy Notice. This Privacy Notice tells you how we are committed to protecting the privacy of your personal data that you may provide to us when you visit any of the websites we operate for our company and our brands (our “Services”).



We collect a variety of personal data from and about you through the Services, including:


Information You Provide Directly to Us. We collect personal data from you when you provide it to us, including through website forms (including information entered into our search field), as part of the account registration process, processing orders, when you apply for jobs, and when you contact us.


Many of the Services do not require any form of registration. However, on some of the Services you may be able to register to receive information or offers. On these pages we will ask you directly for the personal data necessary for us to respond to you, such as name, mailing address, email address, telephone number, usernames, passwords, and


If you order products or services from us through the Services, you must provide us with information to process that order and/or enter into a contract with you, including but not limited to name, postal address, email address, telephone number, billing and shipping information, payment information, company name, order history, and other similar information. 


You can choose to sign up for communications about us through the Services by providing us with your contact information, such as first and last name, email address, and company name. 


If you submit employment inquiries or apply for a job with us through the Services, we may collect identifiers and professional or employment-related information, such as your first and last name, email address, postal address, telephone number, resume, employment and education history, and other information related to your job application and qualifications. To the extent you choose to provide it, we may also collect additional information about legally-protected characteristics, such as your gender, race or ethnicity, military service, and disabilities, to the extent necessary to comply with equal employment opportunity reporting regulations..


If you contact us with questions, requests, or complaints, or to exercise your legal rights, we collect any personal data you choose to provide, including personal data necessary for us to answer your questions and address the issue you are contacting us about.


Information Collected Automatically.When you browse or use the Services, we may collect other personal data through commonly-used logging and analytics tools, including Google Analytics, that collect information about your browser, your device, the network used to access the Services, and information about your use of the Services (such as how you navigate and move around the Services). 


We also use certain technologies on the Services, including cookies and pixel tags, that allow us, our service providers, and other third parties to store information locally on your device, identify your device, track your interactions with other sites or with our email campaigns, and track activity over time and across websites. We also partner with third-party advertising companies. Advertisers sometimes include their own web beacons, cookies or pixels (or those of their other advertising partners) within their advertisements enabling them to set and read their own cookies. These third parties may place cookies on your computer and collect data about your online activities across websites or online services.


We use ad networks serve advertisements across the Internet. These advertisers use cookies, pixel tags, and other tracking technologies to collect information about your online activity and provide online behavioral advertising.


Information collected automatically includes the software and hardware attributes of the device and browser you use to access the Services, unique device ID information, regional and language settings, performance data about the Services, network provider, and IP address (a number assigned to your device when you use the Internet). In addition, information is collected automatically in the form of log files and third-party analytics that record website activity. For example, log file entries and analytics data are generated every time you visit a particular page on our website, and track the dates and times that you use the Services, the pages you visit, the amount of time spent on specific pages, and other similar usage information, and general data (including the name of the web page from which you entered our website). 




Please see the “Your Choices” section of this Privacy Notice for more information about how you can opt out of, limit, or prevent certain web tracking technologies and/or advertising providers from collecting information about you.  



Information Obtained from Third Party Sources. We receive personal data from third parties that we have engaged to provide services to us, including website chat providers, as well as from third parties that provide web analytics and usage information to us such as Google Analytics. 


These third-party sources may include:


In addition, if you choose to interact with us or our partners on social media by posting to our pages, tagging us (or using certain hashtags or other identifiers) in posts, or participating in activities, we may collect certain information from the social media account you use to interact with us, including the name associated with the account, the account handle, recent activity, the content of any posts in which we are tagged, and other information that may be contained on your social media profile to allow us to respond to the posts and understand and engage with our audience. We may also collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal data.  This data is not subject to this notice unless it is stored or otherwise associated with your personal data.



As a general matter, we collect, use, disclose, and store your information to provide you the Services or fulfill your requests. We may use the information we collect from you for the following purposes:


  1. Your Consent.We process personal data to the extent you provide your consent, such as when we request to process personal data for a purpose that is not already identified by this Privacy Notice. You have choices when it comes to the technology you use and the data you share. When you are asked to provide personal data or consent to processing, you can decline.  Many of our products require some personal data to operate and provide you with a service. If you choose not to provide data necessary to operate and provide you with a product or feature, you cannot use that product or feature.


  1. 2. Performance of a Contract.We process personal data to enter into, or perform under, the agreement between us, such as processing payments, shipping orders, and responding to support or warranty requests. If you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use the data will not work for you.


  1. Legitimate Interests. We process personal data for our legitimate interests, consistent with your rights and appropriate to the context, for:



  1. Compliance with Legal Obligations and Protection of Individuals.We may process personal data to comply with the law and our legal obligations, as well as to protect you and other individuals from certain harms.


Sharing of Personal Data. We may share personal data with third parties, including service providers, affiliates, and other partners as described below. 




We maintain safeguards intended to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal data. Those safeguards may include encryption of personal data where we deem it appropriate, and taking steps to ensure personal data is backed up and remains available in the event of a security incident. 


However, no method of safeguarding information is completely secure. While we use measures designed to protect personal data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that Internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure. 



We retain personal data for as long as necessary to carry out the processing activities described above, including but not limited to providing the Services or content, products, or other services we make available through the Services, compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and  protecting our and our business partners’ and customers’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.



You have choices about certain information we collect, how we communicate with you, and how we process certain personal data. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services.


Communications Opt-Out. You may opt out of receiving marketing or other communications from us at any time through a given communications channel (such as email or telephone) by following the opt-out link or other unsubscribe instructions provided in any email message received, by contacting us as provided at the end of this Privacy Notice, or by informing our customer service representatives of your desire to opt out. If you wish to opt out by sending us an email to the address provided below, please include “Opt-Out” in the email’s subject line and include your name and the email address you used to sign up for communications in the body of the email.


Note that if you do business with us in the future, you may not, subject to applicable law, opt out of certain automated notifications, such as order or subscription confirmations, based on business transactions (e.g. e-commerce).


Location Information. If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.


Do Not Track. We use analytics systems and providers and participate in ad networks that process personal data about your online activities over time and across third-party websites or online services, and these systems and providers may provide some of this information to us. We do not currently respond to any web browser’s “do not track” signal or similar mechanisms.



Our Privacy Notice also includes information about other practices with respect to personal data, including: 



Collection of Personal Data from Children. The Services are not designed for, or directed to, children under the age of 13. We will not knowingly collect, use or disclose personally identifiable information from a minor under the age of 13. If you are the parent or guardian of a child under the age of 13 and you believe we have inadvertently received information about that child, please contact us as described in the “Contact Information and Assistance” section below. We encourage parents to take an active role in their children's online activities and to talk with their children about disclosing personally identifiable information to web sites.


Third-Party Websites and Services. As a convenience, we may reference or provide links to third-party websites and services, including those of unaffiliated third parties, our affiliates, service providers, and third parties with which we do business. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk This Privacy Notice does not apply to any third-party services; please refer to the Privacy Notices or policies for such third-party services for information about how they collect, use, and process personal data.



We reserve the right to update this Privacy Notice at any time without notice to you. The most current version of the Privacy Notice can be reviewed on our Services. Your use of the Services may also be subject to additional terms as outlined in the Terms of Use and elsewhere on the Services. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. 



If you are located in the European Union, you may have rights with respect to your personal data. These rights may include, depending on the circumstances surrounding the processing of personal data:


You may exercise these rights, to the extent they apply, by contacting us as provided at the end of this Privacy Notice, or by following instructions provided in this Privacy Notice or in communications sent to you. Please be prepared to provide reasonable information to identify yourself and authenticate your requests. 



This section of the Privacy Notice applies solely to consumers who reside in the State of California (“consumers” or “you”), and generally to the personal Provided, however, that California Personal Data does not include, and this section of the Privacy Notice does not apply to:


California Personal Data We Collect. We may have collected the following categories of California Personal Data regarding consumers within the last 12 months:


Sources of California Personal Data. We may obtain the categories of California Personal Data that we collect as indicated above from the following categories of sources.


Use of California Personal Data. We may use the categories of California Personal Data that we collect, as described above, for one or more of the business purposes and commercial purposes described in the “How Do We Use and Share Personal Data?” section above.


Sharing California Personal Data. We may disclose the categories of California Personal Data that we collect as indicated above to the categories of third parties described in the “How Do We Use and Share Personal Data?” section above. In the preceding 12 months, we may have disclosed categories of California Personal Data listed below to the following categories of third parties for a business purpose:


In the preceding 12 months, we have not sold California Personal Data. We do not sell your California Personal Data,


California Personal Data Rights and Choices. California Consumer Privacy Act of 2018 (“CCPA”) provides consumers with specific rights regarding their California Personal Data. This section describes the rights you may have and explains how to exercise those rights.


Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your California Personal Data over the past 12 months. If we receive and confirm a verifiable consumer request from you pursuant to the “Exercising Access, Data Portability, and Deletion Rights" section below, we will disclose one or all of the following depending on the scope of the request:


Deletion Request Rights. Subject to certain exceptions, you have the right to request that we delete the California Personal Data that we collected about you. Once we receive and confirm your verifiable consumer request, we will delete your California Personal Data from our records, unless an exception applies.


Exercising Access, Data Portability, and Deletion Rights. To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:


Only you, or an agent that you provide written permission to act on your behalf, may make a verifiable consumer request related to your California Personal Data. If an authorized agent makes a request on your behalf, prior to responding we may require the authorized agent to present written and signed proof of authorization to act on your behalf, verify your identity, and confirm the authorized agent’s permission to act on your behalf directly. You may also make a verifiable consumer request on behalf of your minor child.


You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your request must provide information sufficient to permit us to reasonably verify you are the person about whom we collected California Personal Data, or an authorized agent. In order to verify your request, we may ask you to provide information such as your first and last name, email address, postal address, telephone number, or any other information necessary to verify your identity. Your request also must include sufficient detail for us to properly understand, evaluate, and respond to it.


We cannot respond to your request or provide you with California Personal Data if we cannot verify your identity or authority to make the request and confirm the California Personal Data relates to you.


If you have an online account with us, we will deliver our written response to that online account. If you do not have an online account with us, we will deliver our written response by mail or electronically.


Making a verifiable consumer request does not require you to create an account with us.  However, if you have a password-protected account with us we consider requests made through that account sufficiently verified when the request relates to California Personal Data associated with that specific account.


Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable request. If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized agent. For data portability requests, we will select a format to provide your California Personal Data that is readily usable.


If your request is manifestly unfounded, repetitive, or excessive, including if you have made several repetitive requests, we may charge a reasonable fee to respond. We also may decline to respond, in which case we will notify you.


Non-Discrimination. Subject to certain exceptions, you have a right to not receive discriminatory treatment for exercising your access, data portability, and deletion rights described above.



This Privacy Notice is subject to the Terms of Use that govern your use of the Services. This Privacy Notice applies regardless of the means used to access or provide information through the Services. 

This Privacy Notice does not apply to information from or about you collected by any third-party services, applications, or advertisements associated with, or websites linked from, the Services. The collection or receipt of your information by such third parties is subject to their own privacy policies, statements, and practices, and under no circumstances are we responsible or liable for any third party’s compliance therewith.



If you have any questions about this Privacy Notice, or if you have submitted or another person has submitted personally identifiable information about you through this web site, and you would like to have that information changed or deleted, please contact: